The company’s co-founder writes about working with her brother to tell stories with meaning, excitement and joy.

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

Happy Friday. Old Spice’s new work out of the U.K. is a highlight among today’s new campaigns, challenging young men to “smell their age” with a diss track from grime artist Chip shaming deodorants ...

Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...

The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...

Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...

Interpublic Group of Cos.’ Mediahub has found its new U.S. CEO. Nicole Estebanell steps into the role after serving as global ...