As LeBron James closed in on the NBA’s all-time scoring record last year, Nike wanted a pair of one-of-a-kind sneakers made ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...

The mutually beneficial bond he forged over the years with Nike — which paid Dominic Ciambrone to craft sneakers for several sponsored athletes and hired him to teach a customization workshop in 2017 ...

LeBron James rock the Nike LeBron 22 in training camp. Check our Sneakers news for more upcoming releases and breaking ...

After a Heat guard decided to wear Derrick Rose's signature shoes in front of LeBron James, he landed a Nike contract.

Norris Cole shares how a casual workout with LeBron James led to a surprise Nike deal, highlighting LeBron's influence beyond ...

Tyrese Haliburton caused some conversation on social media following his 2024 NBA Media Day appearance by wearing Prada’s ...

During the event, Bronny paid homage to his father and Lakers teammate, LeBron James, by wearing his father's first signature ...

As LeBron James closed in on the NBA ... “Defendants even teach the public how to create brand-new fake ‘Nike’-branded shoes from scratch down to cutting and sewing fake ‘Swooshes ...

LeBron James has been so great at the game of basketball for so long that it’s sometimes easy to forget just how astounding ...

NBA fans react to reports of Nike suing the Shoe Surgeon for $60M over custom LeBron James sneakers (Image credit ... between him and Nike, with the brand even going so far as to hire him to ...