Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...

When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...

Today’s campaigns include a fresh new (yet throwback) name and look for Mountain Dew; an eye-popping Axe spot from Juan Cabral; and Wendy’s excellent introduction of the Krabby Patty Kollab Burger ...

IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy.