Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver.

The Kraft Heinz water-enhancer brand teamed up with Rethink to transform Stanley Quenchers and other bottles into ad space ...

Happy Friday. Old Spice’s new work out of the U.K. is a highlight among today’s new campaigns, challenging young men to “smell their age” with a diss track from grime artist Chip shaming deodorants ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy.

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

An interactive report from Ad Age Studio 30 and Amazon Ads ...

Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...

Ikea is tweaking its most iconic form of advertising—print ads showing rooms full of furniture, with the names and prices of ...

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...