Watch the newest commercials from Manscaped, Apple, Crystal Geyser and more
Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver.
How marketers and influencers really feel about TikTok, Instagram, YouTube and other platforms
• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...
How streaming devices are changing the game in CTV advertising
An interactive report from Ad Age Studio 30 and Amazon Ads ...
How Mattel used AI to create packaging for Barbie dolls
Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.
Mio is turning Gen Z’s reusable water bottles into miniature out-of-home displays
The Kraft Heinz water-enhancer brand teamed up with Rethink to transform Stanley Quenchers and other bottles into ad space ...
5 challenges facing agency leaders as 2025 looms
Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...
Inside Nestlé’s launch of a food brand for GLP-1 users—and how the packaging and design came together
When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...
9 creative campaigns to know about today
Happy Friday. Old Spice’s new work out of the U.K. is a highlight among today’s new campaigns, challenging young men to “smell their age” with a diss track from grime artist Chip shaming deodorants ...
How Topgolf’s media buying strategy relied on emotional ad targeting
IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy.