Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.
Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.