In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

Effective marketing hinges on compelling stories and luxury marketing even more so. These stories are rarely about the luxury items themselves, though they may pay lip service to premium materials or ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The Sydney Royal Easter Show – an iconic event that has been inextricably connected to memories of Easter's past and Aussie culture for more than 200 years. An initiative of the Royal Agricultural ...

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

Why is this work relevant for Creative Effectiveness? This work is relevant for creative effectiveness because it shows that purpose can drive brand growth and grow sales at a time when purpose ...

Audiences believe that brands sponsoring women’s sport have a broader role in driving growth in visibility and positive perceptions of the game, according to the latest Visa study on women’s football.

Looks at how Mars Petcare, a unit of Mars Inc., is leveraging three principles to help inform its marketing strategy. Mars Petcare bases its marketing on the principles of long-term thinking, valuing ...

The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, ...